Victoria transplanted, Lethbridge based songwriter Leeroy Stagger received some much deserved validation by winning this year’s PEAK Performance competition for Alberta and B.C.
The PEAK Performance Project is a seven-year, $4.9 million contest open to all musicians in Alberta. The program, run by Calgary’s 95.3 The PEAK and Alberta Music, has the goal of developing Alberta-based emerging artists.
The project, originally created in Vancouver by 102.7 The PEAK and Music BC, has helped launch the careers of many fine bands including Edmonton’s the Wet Secrets, Good For Grapes, Said the Whale, Dear Rouge, Kyprios, The Belle Game, Current Swell and We Are the City and many others.
Each year, 12 finalists from Alberta receive an intensive, one week, training program in the music business, live performance, songwriting, marketing and promotion.
Artists benefit from mentorships from some of the music industry’s top professionals and performers. Each of the finalists receives a base camp award of $5,000 to spend towards career development.
All of these artists have the chance to perform live in Calgary as part of the PEAK Performance Project Concert Series. Of these 12 artists, three will receive cash prizes towards career development, with the top 3 performing live at the PEAK Performance Project Finale. The first prize is $100,953.00; Second Place $75,000 and Third Place is $50,000.
Stagger has been slogging it out as an independent musician over the course about a dozen years and 10 albums and was even considering giving up the business to focus on his family and furniture making business, so he was ecstatic to win the $100,953 grand prize.
“It’s like having a really great record deal and not having to pay it back,” he said, adding while he has a few different musical projects including his trio Easton Stagger and Phillips, the prize has been earmarked for his solo career, particularly recording a new album.