The fun is built right into the name for University of Lethbridge based radio station, CKXU which is reaching out in the community for their annual FUNdrive.
“ I’m actually pretty excited about it. I’m not even stressed out about it,” said CKXU Station Manager Aaron Trozzo of the station’s annual fundraising campaign.
This year’s theme is “Power To the Tower” referencing the fact that this year’s $20,000 goal is being dedicated to the next stage of increasing the station’s signal power.
This past week they have reached out into the community for several extra FUNdrive events, beginning with a Gala Friends with Benefits event at the Southern Alberta Art Gallery for businesses who are part of CKXU Friends card promotion. The Friends Card is a promotion CKXU does every year for which local business offer discounts and specials to members.
The card is one of several items of swag given away as volunteers take to the air and man the phones asking for pledges.
“ This year we have seven different events, which is the most we’ve ever committed ourselves to, which is already a lot,” Trozzo said.
“ The idea is to reach out to the many under-represented groups which CKXU can represent,” he continued adding community outreach is part of the station’s mandate and helps foster its own sense of community.
“ So this year we thought it would be a good idea to lump our community outreach into one single giant event,” he said.
“We’re proud to be part of the community. The best part of what we do is make it fun. We really love to enable the community to give back,” he continued.
Trozzo is optimistic about reaching the $20,000 goal.
As of Wednesday morning, $ 11,808 had been raised for FUNdrive this year.
“It’s a lofty goal, but last year we had a goal of $13,000 and reached it. If we make $20,000, we can get the biggest tower we’ve ever seen,” he continued adding the money will go towards one third of a matching grant between the City of Lethbridge and the province.